How Much Should You Charge For Paid Reviews On Your Blog?

What’s The Reason?

There are many reasons why advertisers ask for paid reviews.

Many advertisers include conditions for anchor text backlinks, and I recommend that you avoid doing this. Google considers these paid links, and you could be penalized at any time as we saw in the Google Penguin algorithm update.

Most of the time, advertisers are looking for things like brand awareness, product marketing, and so on. In this case, if you don’t feel comfortable with their request, you can always decline their offer.

But if you’re comfortable with the request, take into account how much they’re asking for. Are they looking for a mention in a random blog post? Or are they looking for a detailed company review?

The more they ask for, the more you can charge.

What’s The Product?

As I have stated in previously published posts, you should only review quality products. You should also make sure that these quality products are related to the niche of your blog.

If the product falls directly within your niche, you can charge more for the review, as it will give the product more leads, sales, and traffic.

If, on the other hand, you feel that reviewing this particular product may not prove to be all that beneficial to an advertiser, you can charge less for the review.

But don’t do a review for something completely unrelated. Your audience will not like that.

How Many Leads Can I Generate?

Suppose you’re reviewing a web hosting company… If you drive a fair amount of traffic to them, any single sale could generate $50 (or more) for that company.

Over time, that amount increases, especially considering the fact that your post is published forever. Moreover, that web hosting review is getting prominent linkbacks from a page-ranked website in a similar niche.

In this case, you could generate anywhere from $300-$500 and upwards, depending on your website’s popularity and readership.

If you can drive a lot of traffic to their site, then your review is worth more.

How do you decide how much to charge for a paid review on your blog? Let me know your methods in the comments below.

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